Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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New Arrivals
Bike Collection
The Journal
The Great Merino Wool FAQ: What is Merino wool?
All your dirty Merino questions, answered.
Your Merino Wool Balaclava Guide
How to choose the right Merino wool balaclava for skiing or riding: warmth, fit, and why it should be Merino.
Riding the volcano with Peter Kaiser
A busted camera lens, a missing license plate, and one continuous zoom shot across a volcano.
Introducing Proximity (and the benefits of Merino wool activewear)
Merino wool activewear, for the girls getting mountain strong.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.