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Meet Gus Rowley

THE FARMER WHO SKIS

Gus Rowley's Official Title at Mons Royale Is The Wool Guru

He is a brand ambassador and spokesperson for all things wool, including our partnership with ZQ Merino; the highest industry accredited wool program.

Gus is far from a regular farmer. Tattoos wind around his arms and his inspiration comes from surf punk, skating and hip-hop. But there are two things that get Gus animated and frothing more than anything else – farming and skiing.

Gus loves both in equal measure. Having grown up on a merino sheep farm and with the ski resorts surrounding our hometown of Wanaka, it seems inevitable. The two worlds have intertwined throughout his life making him the perfect spokesperson for Mons.

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“Over the years as a ZQ farmer, I have built up a wealth of knowledge and experience that I am looking forward to sharing, telling the story of wool and what it means to be ZQ certified."

“Over the years as a ZQ farmer, I have built up a wealth of knowledge and experience that I am looking forward to sharing, telling the story of wool and what it means to be ZQ certified."

ZQ certified wool means the farmers that grow the wool adhere to the highest possible standards of animal welfare and environmental responsibility. What it also does, is ensure that the person buying the final product knows that is ethically and sustainably sourced.

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About ZQ Merino

The wool Mons Royale sources is ZQ certified. What this means is that they only work with farmers who observe farming principles that strictly adhere to the Five Freedoms of the ZQ Charter.

The Five Freedoms

They sound obvious right? You want the best wool from happy sheep out there being themselves in their natural environment:

FREE FROM THIRST
FREE FROM THIRST
FREE FROM DISCOMFORT
FREE FROM DISCOMFORT
FREE FROM DISTRESS
FREE FROM DISTRESS
FREE FROM DISEASE
FREE FROM DISEASE
FREE TO LIVE NATURALLY
FREE TO LIVE NATURALLY
FREE FROM THIRST
FREE FROM THIRST
FREE FROM DISCOMFORT
FREE FROM DISCOMFORT
FREE FROM DISEASE
FREE FROM DISEASE
FREE TO LIVE NATURALLY
FREE TO LIVE NATURALLY
FREE FROM DISTRESS
FREE FROM DISTRESS

Long Term Contracts

Through ZQ Merino, farmers secure long-term contracts with businesses, so they know what they will be paid for their wool in the future. This extinguishes uncertainty and allows a focus on caring for the animals and developing a stable business.

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Not All Wool Is Equal

So yep, healthy sheep make the best wool. And the ZQ accreditation ensures the quality. Much of this comes down to the length and strength of the wool, but there are other elements that ZQ Merino wool guarantees.

Long Term Contracts

Through ZQ Merino, farmers secure long-term contracts with businesses, so they know what they will be paid for their wool in the future. This extinguishes uncertainty and allows a focus on caring for the animals and developing a stable business.

NKMRFarmer-3547

Not All Wool Is Equal

So yep, healthy sheep make the best wool. And the ZQ accreditation ensures the quality. Much of this comes down to the length and strength of the wool, but there are other elements that ZQ Merino wool guarantees.

0708-MR2_5144

ZQ Merino Wool is:
  TRACEABLE
THIRD PARTY AUDITED
100% BIODEGRABLE
QUALITY CONSISTENT
HAND SELECTED

For Gus, it's all about the sheep and the peaks

“I’ve got a passion for this product and for the mountains that surround my home. This is where I work, dream, play and have adventures. It’s a massive privilege to be a farmer in this environment and I’m stoked to be able to share that with the world."

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Find out more

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