The Teva Slopestyle is a part of the Queenstown Bike festival, featuring this Thursday night. The event showcases world class mountain bike ‘tricksters’ in an epic twilight event in downtown Queenstown.
Riders are voted on style and difficulty of tricks, throwing down for an amping crowd over this Easter weekend. Flat spins, Can cans, flips and Supermans are some tricks the crowd should expect to see … Mons Royale is there supporting the riders and cookin’ up some delicious venison bulgolgi, plus an icy cold stash of Mons Royale beer (bought to you by Wanaka Beerworks) We’ll be hitting up the after party at The Boiler Room in good spirits – if you are in Queenstown or Wanaka, don’t miss this awesome night!

Dear Media Partners

Images are free for editorial use, please notice the photo credits within the filenames.
“Side note if any of your editorial team are heading to New Zealand this summer, please contact us for product testing opportunities and being part of the VIP launch of the 2014/15 Winter Range”.

This is for immediate release.

Win the Ultimate Winter Trip to New Zealand

Wanaka New Zealand – Feb 21st – At Mons Royale we’re all about the riders’ lifestyle. That’s what determines everything we do, inspired by our home in the riders’ paradise of the South island of New Zealand. We want to show one lucky person what the rider’s lifestyle means to us, so show us a picture of your rider’s lifestyle and we’ll show you ours. In style.

Win and you’ll get the full hook-up – Flying to New Zealand courtesy of Air New Zealand; Driving your own Jucy Rentals 4wd vehicle for the duration of your stay; Free passes from Treble Cone, Cardrona and Snowpark NZ and you’ll fly into the famed Wanaka back country with Harris Mountain Heliskiing; Relax in luxury every night at Oakridge Resort and Spa in beautiful Lake Wanaka and we’ll even send you on a $3,000 Mons Royale shopping spree!

So get creative – we know you can ride, but we want more. We’re looking for the shot that best sums up the winter lifestyle. The more votes you get the more likely you will jetted down to New Zealand. Last year Christopher Philipson from Zurich won by a fraction. His hilarious series of photos captured his girlfriend fixing and riding a mountain bike in nothing but a helmet and Mons Royale leggings! We are stoked that Chris had an amazing time in New Zealand, so much that we want to open the comp up again this year.

Enter on our Facebook page or Instagram (#monsroyalewintervibes ) and you can also vote for the images you think best represent the winter rider’s lifestyle. Click here to find out more.

Since launching in 2009 Mons Royale has provided riders with premium merino underwear and layering garments that combine style and functionality like no other. Snowboarders and skiers have increasingly seen the benefits of trading in their cotton and synthetics for this superior offering. The brand has drawn a global fan base including some of the biggest names in actionsports including snowboarders Jamie Anderson,Will Jackways and skier Jossi Wells. In 2013, Mons Royale is introducing a midlayer range that will complete the layering system, built on the same design philosophy in which style meets tech, making the pieces perfect for the riders lifestyle both on and off the mountain.

At the start of the year, we launched our first global competition of which entrants submitted creative photos of themselves and their Mons Royale. After 5 months, and hundreds of photo entries Christopher Philipson from Zurich gained the most votes by a fraction. Chris’s hilarious series of photos captured his girlfriend fixing and riding a mountain bike in nothing but a helmet and Mons Royale leggings!

We are stoked that Chris had a wicked time in NZ, and his trip wouldn’t have been possible without our amazing sponsors: Jucy Rentals, Snow Park, Cardrona Alpine Resort, Treble Cone, Oakridge Resort and Harris Mountains Heli.

Stay tuned this December for more details on the next Win a Trip to NZ comp!

A recent article about Mons Royale in New Zealand’s Otago Daily Times:

Read full article here:

Yes, we have joined the Instagram band wagon – and while we are working the hard grind on our 2013 Winter Range, why not have our fans share photos that best represent winter at its best, with our “Mons Royale Winter Vibes” photo comp.

Its pretty damn simple really
1. Follow us on Instagram: @monsroyale
2. Take a photo that best represents your Winter Vibes and has tag #monsroyalewintervibes
3. Photo of the week wins free Mons kit. Its that simple.

We look forward to seeing how your winter is rolling … happy snapping.

We were recently contacted by advertising agency DRAFTFCB, to see whether we wanted a F R E E billboard on a high traffic area in Auckland … the idea was to have a double sided 3D advert which involved a stake penetrating the chest of a TRUE BLOOD character and pushing out through the other side emphasizing the ‘package’ on our boxer clad model on the reverse side.

Clever idea DRAFTFCB – and we appreciate the exposure … however controversial it maybe …

Over the last few months, we have had a bunch of entries from all around the world for our “Win a Trip to NZ” comp. It has been rad to see people around the world wearing Mons, and helping spread the word.
Here are the top ten photo entries for your viewing pleasure …

When July roles around each year it seems every pro snowboarder and skier descends on Lake Wanaka New Zealand leaving the majority of riders sweating it out in the summer sun wishing they could be so lucky.
This New Zealand winter there will be one such person thanks to the merino underwear and first-layer brand Mons Royale.
The lucky winner will receive flights from anywhere in the world on the Air New Zealand network, luxury accommodation thanks to Oak Ridge Resort, a 4×4 Jucy rental car to get around, a days heli skiing with Harris Mountains, and lift passes to both Cardrona and Treble Cone resorts. And to top it off the winner will also relish in two days and nights of action at the world famous Snow Park.

Participants simply need head over to the Mons Royale Facebook page where they can like the brand and enter the competition by simply entering there name and basic details. They can then increase their chance of winning by posting photos of themselves wearing Mons gear. The team will pick out bi-weekly winners to receive fresh Mons Royale threads and evidently have a greater chance of winning the ultimate trip down under.
The winner will be drawn April 30th with the trip valid for the 2012 Southern Hemisphere winter.
For the full breakdown on Win A Trip Down Under click here.

As you can see from these images, we also produced a cheeky promo video titled “WIN A TRIP DOWN UNDER NOT THAT DOWN UNDER” you can check it out here.

A sneak peek at our 12/13 Winter range – about to drop in NZ/AUS stores!

In October last year, we decided to create a challenging, but hilarious promo video for our Win a Trip Down Under campaign. The comp involves Air New Zealand flights from anywhere in the world to Queenstown New Zealand, rental car, luxury accomodation, lift passes and heli skiing … pretty much the most epic winter trip in one of the world’s most beautiful resorts, our home town of Lake Wanaka.

Here is a sneak peak behind the scenes of our Jucy rental car shoot – classic.

Be sure to hit up facebook.com/monsroyale to enter the comp!

Fresh off our flight from a hot and sunny Queenstown, we rolled into the car rental place at the Denver airport. Expecting some nerdy 2WD Honda or something very much ‘uncool’ in came a bad ass black Dodge Challenger – most inappropriate for driving through the snowy Colorado Alps. Lucky for us, Colorado had bugger all snow, and our Starsky and Hutch gangster mobile barely flinched at the slinky ice roads.

We hit up Breckinridge, Vail, Aspen, Telluride and Creste Butte with woolie panties in tow. Super stoked to hear America loves the product, and shops already on their second reorders.

Check out our list of US retailers, exclusively in Col0rado for 2012.

And for the Challenger …

If you are going to be floating around Munich aorund Jan 31-1st Feb, be sure to swing by our stand at ISPO to preview our brand spanking new 12/13 winter merino range!

Hall A3 / Stand 406

The caption on the cover reads “The hot little Wanaka brand giving Icebreaker the big finger”

… you can preview the article below, or buy it at any book/magazine outlet (NZ only)

or you can check out the Idealog website here

We are proud to announce that we have launched our Win a Trip Down Under facebook comp – open to all of those outside New Zealand, anywhere in the world!
The lucky winner will receive flights from anywhere around the world on the Air New Zealand network to Queenstown, New Zealand. When you arrive you’ll jump in a Jucy Rental Car for a seven day rental. No need for horses we have your riding sorted with 2 day passes for both Cardrona, and Treble Cone ski resorts. Once your legs are warmed up, enjoy a days heliskiing (4 runs) with Harris Mountain Heliskiing. You’ll enjoy 4 luxurious nights at the Oakridge Resort Wanaka followed by two nights accommodation at the world famous Snow Park with 2 days lift passes and 1 night riding lift pass. To top it off, you’ll be decked out in Mons Royale threads to keep you warm and looking good good on and off the mountain.

Local Arrowtown snowboarding legend JAKE KOIA, shares a bit about his roots … don’t miss the epic heli footage over Snow Park. Proud to have you on our team Jake.

Jossi Wells and Maria Kuzma check out the Spring freshies at Treble Cone …

Check out the ESPN profile vid on our boy Will Jackways in our home town of Wanaka …

Over the last couple of weeks we held a ‘win a t photo comp’, entrants just needed to post a photo of themselves and their Mons to our Facebook wall for a chance to win.

We couldn’t deny our winner’s link to her name, Mons and the Snow… love your work Mon! Our other favorite photo posts are shown below …

Typically New Zealand snow fields are open and cranking by mid June; however this year not a skerrick of snow was to be seen. Many locals were found to experience psychotic disorders, extreme boredom and suffered from severe financial disability due to this lack of frozen precipitation. Unfortunate tourists who had flown to NZ for a holiday in the white stuff during this month also suffered the blow.

It turned out La Nina had something pretty special in store for us, and bought a historic storm that dumped snow on the barren brown mountain tops for 10 days straight! Mountains across NZ, opened a few weeks late, but well worth the wait for the glorious sight of endless pow …

On Treble Cone’s opening day, the Mons crew had a 6am start – boosting for the mountain hoping to get near the front of the queue. The early bird got the worm; first in line at the gates … but alas, second chair after being beaten by some thrifty locals with an easy access ute … not to complain though, Treble Cone delivered the best opening day in history!

Here are a few pics below of the latest storm creation… (powder pics are limited sorry, too busy shredding)

The team at Mons Royale has been working hard to get all the product picked, packed and distributed throughout shops in NZ and AUS. Check out the new range here

Want some? Find out where to find it here

WHO SAYS WINTER CAN’T BE HOT?

The 2011 range is hitting NZ shops this March! Checkout our stockist page to find some Mons near you …

Welcome to the brand spanking new Mons Royale website!!!

It’s been pretty hectic round here, having just completed a studio photo shoot of the 2011 range a big thanks to photographer Dean Mackenzie www.dmp.co.nz for doing such a stunning job. We are super pumped on the new colours, graphics and styles … we hope you’ll enjoy!